{"product_id":"9780615840031","title":"Social Media Explained: Untangling the World's Most Misunderstood Business Trend","description":"Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!\u003cp\u003eMark Schaefer, author of the best-selling books \"Return On Influence\" and \"The Tao of Twitter\" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book. \u003c\/p\u003e\u003cp\u003e\"Social Media Explained\" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative!\u003c\/p\u003e\u003cp\u003eThe is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.\u003c\/p\u003e","brand":"Mark W. Schaefer","offers":[{"title":"Default Title","offer_id":49782219407600,"sku":"9780615840031","price":14.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615840031","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}