{"product_id":"9780615844374","title":"Creating a Personal Brand Called You: How to create and build a brand for you and your business","description":"\u003cp\u003eWhat makes you special?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePerhaps you are a talented portrait photographer who always sets people at ease. Or a creative financial guru constantly asked for budget advice. Or a blogger who always seems to know the next big thing before it hits the Internet.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhoever you are, you have something special to offer. You have a unique set of skills, experiences, talents, and passions, and if you use these correctly, you will find success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut how do you let people know what you have to offer? Marketing. And what exactly are you marketing? Yourself.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith over twenty-five years of experience in marketing and branding, author Debbie Cummings shares her own special toolbox in her book, \u003ci\u003eCreating a Personal Brand Called You\u003c\/i\u003e. Guiding you toward your own personal success, she explains the branding process in practical terms that meet you wherever you are in your journey.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover how to turn your passions and talents into a real business, how to differentiate yourself from others offering similar services, and how to finally bring your career dreams to life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou are just steps away from success-let \u003ci\u003eCreating a Personal Brand Called You\u003c\/i\u003e show you the way.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Debbie Cummings LLC","offers":[{"title":"Default Title","offer_id":49872929390832,"sku":"9780615844374","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615844374_p0.jpg?v=1784236261","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615844374","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}