{"product_id":"9780615862941","title":"B2B Technology Marketing","description":"Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including:\u003cbr\u003e• Lead generation\u003cbr\u003e• Filling the sales pipeline\u003cbr\u003e• Strategic messaging\u003cbr\u003e• Supporting the sales team\u003cbr\u003e• Communications and public relations\u003cbr\u003e• Creating customer preference\u003cbr\u003e• Product marketing","brand":"Taylor Market Intelligence, Inc.","offers":[{"title":"Default Title","offer_id":50090044489968,"sku":"9780615862941","price":16.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615862941","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}