{"product_id":"9780615880259","title":"Get Digital: A Marketer's Guide to Unleashing the Power of Technology","description":"\u003cb\u003e\u003ci\u003eGet Digital: A Marketer's Guide to Unleashing the Power of Digital Technology\u003c\/i\u003e\u003c\/b\u003e is a technology primer for marketers. It explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences.\u003cp\u003eThis book is an informative reference for people who need to Get Digital:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Discover the importance of thinking about Digital strategically\u003c\/li\u003e\n\u003cli\u003eUnderstand options for social media listening and engagement\u003c\/li\u003e\n\u003cli\u003eMake informed decisions about mobile user experiences\u003c\/li\u003e\n\u003cli\u003eUse metrics that matter to measure performance of your web properties\u003c\/li\u003e\n\u003cli\u003eIdentify processes for selecting technologies that suit yours and your customers' needs\u003c\/li\u003e\n\u003cli\u003eLearn the options for integrating a technology team with your marketing group\u003c\/li\u003e\n\u003cli\u003eUnderstand how to use agile methodologies to more rapidly develop solutions\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Actuan Press","offers":[{"title":"Default Title","offer_id":49895966146800,"sku":"9780615880259","price":8.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615880259_p0.jpg?v=1784234310","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615880259","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}