{"product_id":"9780615924250","title":"Burned: About Human Behavior and the Commitments We Make...and Break","description":"In \u003cb\u003e\u003ci\u003eBurned\u003c\/i\u003e\u003c\/b\u003e author Clifford Brody asks and then answers these three tough questions:\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1) Why do we make commitments and then break them?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e2) Why does it hurt so much more when others break their commitments to us than when we break our commitments to them? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e3) And why, after all the hurts, do we then make even more commitments without any assurance that things will work out better the next time around?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBurned\u003c\/i\u003e provides them. Blending elements of the traditional with outside-the-box creativity in his own answers to these three questions, the author takes the reader on a fast-paced journey that speaks to what commitments are and aren't. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBurned\u003c\/i\u003eis the first book in a new market category best described as \"anti-self-help\". It takes direct aim at the core logic of self-help and of behavioral therapy, both of which begin with the premise that people have to change how they are thinking and what they are doing. The author offers \"behavioral delivery\" as the much-preferred solution: centering first on the many things people do well in behavioral decision-making-making commitments, for example-even if the outcome is not the best or even desired.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBurned\u003c\/i\u003e whisks its readers back through a very selective, sometimes humorous, and a few times grim history of marriages, movies, rock music, the onset of World War II, the 1988 and 1992 U.S. presidential elections, Twitter, ice cream, Broadway shows, even computer chips-things that no one would likely ever believe could fit together in any story. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBurned\u003c\/i\u003e. The book offers up a unique recipe that enables readers to discover why people actually get ahead not just when commitments succeed but also when they fail, and why it is smart to trust others to deliver on their commitments ... even when there is no concrete proof that they ever will!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Time and Thought Publishing House","offers":[{"title":"Default Title","offer_id":49997216088304,"sku":"9780615924250","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615924250_p0.jpg?v=1784235381","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615924250","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}