{"product_id":"9780615932439","title":"25 Top Tips for Promoting Your Equestrian Event: Get the Herd Out.","description":"Horse experts often aren't professional business experts. And that's OK. But professional business promotional strategies still apply, when it comes to publicizing equestrian events. \u003cp\u003eHow can you draw equine enthusiasts to your own horse happenings?\u003c\/p\u003e\u003cp\u003eHelp is on the way. Penned by a promotional professional\/equestrian journalist, this book offers assistance in layman's terms - from social networking to local contact development, and from media relations to in-house optimization.\u003c\/p\u003e\u003cp\u003eEach chapter includes practical tips, common-sense suggestions, straightforward instructions, and insider expertise for spreading the news of future horse happenings and promoting a horse business in general. \u003c\/p\u003e\u003cp\u003eThis book is a must read for equestrian event planners, horse facility owners and managers, equine breed and equestrian discipline association managers, horse training clinicians, and other equine industry professionals and leaders.\u003c\/p\u003e","brand":"Gait House Press","offers":[{"title":"Default Title","offer_id":49820468150512,"sku":"9780615932439","price":10.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615932439","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}