{"product_id":"9780615984902","title":"The Global Influence: E-commerce marketing tips for small businesses","description":"\u003cp\u003eSmall businesses are no longer confined by national borders. Today's consumers no longer have to buy locally; instead they support brands and businesses worldwide. Small businesses that generate online brand recognition and consumer trust can now acquire a devoted tribe of international followers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilding an international consumer base sounds intimidating, but the process breaks down into a series of small, manageable steps. In \u003ci\u003eThe Global Influence\u003c\/i\u003e, digital marketing consultant Luna Vega combines clearly described concepts with exercises to help drive cross-border traffic to websites, encourage international purchasing, and extend your global reach.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Global Influence\u003c\/i\u003e will break down all the concepts you need to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Create a universal brand\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Optimize your marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Expand your global reach\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Gain international customers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe world is within reach for your ideas and products, and there's never been a better time for small brands to break onto the global marketplace. Transform your business into a global influencer!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Luna Vega Consulting","offers":[{"title":"Default Title","offer_id":47027366625520,"sku":"9780615984902","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780615984902_p0.jpg?v=1763602209","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780615984902","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}