{"product_id":"9780618785919","title":"Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness","description":"\u003cp\u003eWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including\u003c\/p\u003e\u003cp\u003e* strategies for marketing on the Internet (explaining when and precisely how to use it)\u003c\/p\u003e\u003cp\u003e* tips for using new technology, such as podcasting and automated marketing\u003c\/p\u003e\u003cp\u003e* programs for targeting prospects and cultivating repeat and referral business\u003c\/p\u003e\u003cp\u003e* management lessons in the age of telecommuting and freelance employees\u003c\/p\u003e\u003cp\u003eGuerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.\u003c\/p\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47014817693936,"sku":"9780618785919","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780618785919_p0.jpg?v=1763787337","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780618785919","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}