{"product_id":"9780620577892","title":"Branding \u0026 Marketing You Through Teams","description":"Description of Book:\u003cbr\u003eBranding \u0026amp; Marketing YOU through Teams is the 2013 successor to author Donna Rachelson's best-selling Branding \u0026amp; Marketing YOU - first published in 2011 - which focused on personal brand development.\u003cbr\u003eThis book, which has already garnered critical acclaim is based on interviews conducted with teams at Microsoft, Sanlam, the MTN-Qhubeka cycling team, Gift of the Givers, Demographica and the Protea Hotels Group.\u003cbr\u003eThe fascinating 'conversations' that result, provide fresh and valuable insights into what makes teams effective and how they contribute to brand development. The book is written in a very conversational, accessible style and will be of interest to anyone in business or private life with an interest in marketing, communications, branding or reputation management.\u003cp\u003eAbout the Author:\u003cbr\u003eDonna Rachelson, MBA, branding and marketing specialist, is the author of the best-selling Branding \u0026amp; Marketing YOU. In response to demand for how brands and teams can thrive together, she's now crafted Branding \u0026amp; Marketing YOU through TEAMS, to reveal the secrets of harnessing their combined power.\u003cbr\u003eShe's held marketing director positions in blue chip organisations including Nando's, the South African Institute of Chartered Accountants (SAICA), marketing positions at Standard Bank and AECI, and is currently a guest lecturer at GIBS (Gordon Institute of Business Science).\u003cbr\u003eDonna is CEO of the company, Branding \u0026amp; Marketing YOU, which helps individuals, teams or businesses 1) develop branding and marketing strategies 2) execute those strategies, and 3) market themselves in an innovative and impactful manner. She's coached people across more than twenty blue chip clients, including Microsoft, Discovery, Deloitte, Standard Bank, Nedbank, Basil Read, Anglo American, McKinsey and SABMiller. \u003cbr\u003eIn her spare time, Donna enjoys assisting NGOs to market themselves.\u003cbr\u003eShe loves spending time with her family on adventures, running, skiing and chocolate. Strictly in that order.\u003cbr\u003eHer motto, which drives her commitment, is 'Making a marketing difference every day'.\u003c\/p\u003e\u003cp\u003eEndorsements:\u003cbr\u003e\"... should be read, not only by marketers, but by everyone who is in business and wants to know how to make teamwork work.\"\u003cbr\u003eChris Moerdyk - Marketing Analyst\u003c\/p\u003e\u003cp\u003e\"I recommend this book to my team and other teams. It not only contains amazing stories of great teams in South Africa that we can all learn from, but it inspired me to carry on raising the bar.\"\u003cbr\u003eMonica Singer - CEO, Strate\u003c\/p\u003e\u003cp\u003e\"... explores the concept of leading teams, exposes some of the local talent we should celebrate, and offers telling insights.\"\u003cbr\u003eJeremy Sampson - Visiting Professor, University of Cape Town Graduate School of Business and Group Executive Chairman, InterbrandSampsonDevilliers\u003c\/p\u003e\u003cp\u003e\"... a timely and insightful experience-based book...\"\u003cbr\u003eThebe Ikalafeng - global African advisor, author on branding and reputation leadership and founder of Brand Africa.\u003c\/p\u003e\u003cp\u003e\"This is a must-read for all leaders!\"\u003cbr\u003eAllen Swiegers - Chief Operating Officer, Deloitte Southern and East Africa\u003c\/p\u003e\u003cp\u003e\"Donna Rachelson has achieved that rare thing - a business book that is useful, interesting and accessible to anyone who wants to learn more about marketing...\"\u003cbr\u003eMandy Collins - business writing course co-ordinator, Allaboutwriting\u003c\/p\u003e","brand":"Porcupine Press, Incorporated","offers":[{"title":"Default Title","offer_id":47024566960368,"sku":"9780620577892","price":20.57,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780620577892_p0.jpg?v=1763602938","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780620577892","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}