{"product_id":"9780620644198","title":"How to Create Financial Freedom Through Marketing Your Business: Secrets Coaches \u0026 Marketing Experts Don't Want You To Know \u0026 Won't Tell You","description":"Chapter1\u003cbr\u003e Define Your Target Market \u003cbr\u003eChapter Review\u003cbr\u003eA target market is simply the group of customers or clients\u003cbr\u003ewho will purchase a specific product or service. This group\u003cbr\u003eof people all have something in common, often age, gender,\u003cbr\u003ehobbies, or location.\u003cbr\u003eYour target market, then, are the people who will buy your\u003cbr\u003eoffering. This includes both existing and potential customers, all\u003cbr\u003eof whom are motivated to do one of three things:\u003cbr\u003e1. Fulfil a need\u003cbr\u003e2. Solve a problem\u003cbr\u003e3. Satisfy a desire\u003cbr\u003e\u003cbr\u003eChapter 2\u003cbr\u003eGenerating an Unlimited Amount of Leads for Your Business\u003cbr\u003eChapter Review\u003cbr\u003eYour customers come from leads that have been turned\u003cbr\u003einto sales. Each customer goes through a two-step process\u003cbr\u003ebefore they arrive with their wallets open. They have been\u003cbr\u003econverted from a member of a target market, to a lead, then to a\u003cbr\u003ecustomer.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eChapter 3\u003cbr\u003eImmediate Sales\u003cbr\u003eChapter Review\u003cbr\u003eThe ability to sell effectively and efficiently is one every\u003cbr\u003esuccessful business owner has cultivated, and continues to\u003cbr\u003edevelop. Effective management of your sales team is a\u003cbr\u003eskill every business owner should cultivate.\u003cbr\u003eEvery salesperson should have an arsenal of tools on hand\u003cbr\u003eto assist them in the sales process.\u003cbr\u003e\u003cbr\u003eChapter 4 \u003cbr\u003eHow to Create Repeat Business and Have Clients that Pay, Stay and Refer\u003cbr\u003eChapter Review\u003cbr\u003eSuccessful businesses that see sustained growth have a double-edged\u003cbr\u003emarketing strategy. They focus their efforts outward – on\u003cbr\u003eNew potential customers and marketing – as well as inward –\u003cbr\u003eon existing customers and referral business.\u003cbr\u003e\u003cbr\u003eGenerating more repeat business means focusing on the\u003cbr\u003emarketing strategies that aim to keep your existing\u003cbr\u003ecustomers instead of purchase new ones – effectively\u003cbr\u003ereducing the cost of attracting new customers to your business.\u003cbr\u003eMarketing strategies that focus on keeping your current\u003cbr\u003ecustomer base are easy and enjoyable to implement.\u003cbr\u003e\u003cbr\u003eChapter 5\u003cbr\u003e Creating Effective Marketing Material’\u003cbr\u003eChapter Review\u003cbr\u003eTake some time to determine what marketing materials you do\u003cbr\u003eneed, and stick to your list.\u003cbr\u003eIf your headlines were all a potential customer reads, how do you\u003cbr\u003ethink your marketing materials would fare? Headlines need to\u003cbr\u003ebe bold, dramatic, shocking and absolutely answer the\u003cbr\u003equestions “What’s in it for me?” or, “Why should I care?”\u003cbr\u003e\u003cbr\u003eChapter 6\u003cbr\u003eHow to Use Advertising for Immediate Profits\u003cbr\u003eChapter Review\u003cbr\u003eSpend your time and resources on what you are saying, ensure the ‘how you say it’ is clear, clean, and easy to read.\u003cbr\u003e\u003cbr\u003eChapter 7\u003cbr\u003eCreating Powerful Offers\u003cbr\u003eChapter Review\u003cbr\u003eYour offer is the granite foundation of your marketing\u003cbr\u003ecampaign. Get it right, and everything else will fall into place.\u003cbr\u003eYour headline will grab readers, your copy will sing, your ad layout\u003cbr\u003ewill hardly matter, and you will have customers running to your\u003cbr\u003edoor.\u003cbr\u003e\u003cbr\u003eChapter 8\u003cbr\u003eProfiting from Internet Marketing\u003cbr\u003eChapter Review\u003cbr\u003eThe internet is one of your most powerful tools for marketing.Most people go online seeking information.\u003cbr\u003e\u003cbr\u003eExamples ofInternet Marketing Strategies\u003cbr\u003e• Create a website\u003cbr\u003e• Search engine optimization\u003cbr\u003e• Price per click advertising\u003cbr\u003e• Business listing in directories\u003cbr\u003e• Online advertisements\u003cbr\u003e• Online videos\u003cbr\u003e• Blogging\u003cbr\u003e\u003cbr\u003eChapter 9\u003cbr\u003e\u003cbr\u003eSystemizing Your Business and Developing Effective Processes’\u003cbr\u003eChapter Review\u003cbr\u003eSystemizing your business is about putting policies and procedures\u003cbr\u003ein place to make your business operations run smoother – and\u003cbr\u003emore importantly – without your constant involvement. With\u003cbr\u003eyour newfound free time, you will be able to focus your\u003cbr\u003eefforts on the bigger picture: strategically growing your\u003cbr\u003ebusiness.\u003cbr\u003eAny task that is performed in your business more than\u003cbr\u003eonce can be systemized.\u003cbr\u003e\u003cbr\u003eChapter 10\u003cbr\u003eLeverage From 16 Marketing Case Studies’","brand":"Leader Publishing Worldwide","offers":[{"title":"Default Title","offer_id":47106985427184,"sku":"9780620644198","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780620644198_p0.jpg?v=1763602396","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780620644198","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}