{"product_id":"9780646509624","title":"The Creativity Formula","description":"Love may make the world go around but it's creativity that drives it forward. Unfortunately, creativity is often viewed as something that is elusive and unpredictable, a quality only owned by \"creative\" types. \u003cbr\u003e\u003cbr\u003ePsychologists have now demonstrated that we can all be more creative in our thinking. They have rigorously researched the conditions and techniques that allow people to maximise their ability to solve problems more creatively and generate significantly better ideas. There is, in fact, a formula - and it isn't difficult.\u003cbr\u003e \u003cbr\u003eThe Creativity Formula draws on that research to provide 50 simple and scientifically-proven ways to improve creative thinking ability - instantly. Its easy techniques will lead to more effective problem solving in both work and life and a business that gets ahead and stays ahead by out-thinking and out-innovating its competitors.\u003cbr\u003e\u003cbr\u003eSome of the things you will learn in this book:\u003cbr\u003eThe leadership style that drives creativity.\u003cbr\u003eWhy financial rewards kill creativity.\u003cbr\u003eThe optimal team size for creative thinking.\u003cbr\u003eHow particular types of images generate innovative ideas.\u003cbr\u003eThe colours that boost creative thinking.  ","brand":"Liminal Press","offers":[{"title":"Default Title","offer_id":50086535266544,"sku":"9780646509624","price":18.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780646509624","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}