{"product_id":"9780648047100","title":"Mystery Shopping Mastery: Revealing Truth in Business","description":"\u003cp\u003eHow to Find The Truth\u003c\/p\u003e\u003cp\u003eDo you worry about what’s happening at the point of customer contact? Do you worry that you’re not getting the truth filtered up through the organisation? In \u003cem\u003eMystery Shopping Mastery\u003c\/em\u003e, real-life practitioner Steven Di Pietro gives you the definitive guide on how to measure customer service and sales.\u003c\/p\u003e\u003cp\u003eSteven has been in the mystery shopping industry for over 10 years. He shares real-life examples and strategies to help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you’ll discover:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow you intentionally and unintentionally get lied to.\u003c\/li\u003e \u003cli\u003eThe different ways to measure customer service and sales.\u003c\/li\u003e \u003cli\u003eHow to maximise and measure the ROI of a program.\u003c\/li\u003e \u003cli\u003eHow to run a best practice mystery shopping program.\u003c\/li\u003e \u003cli\u003eHow to choose a mystery shopping supplier.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eAlong the way, Steven also shares some of the crazy things that happen in retail within different industries, so you can learn what to do and what not to do.\u003c\/p\u003e\u003cp\u003eRegardless of the size of your organisation, this book is an invaluable resource for retailers, manufacturers, and other research companies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Service Integrity Pty Ltd","offers":[{"title":"Default Title","offer_id":49898327081200,"sku":"9780648047100","price":25.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780648047100","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}