{"product_id":"9780648087557","title":"Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand","description":"\u003cp\u003eMarketers and leaders recognise that developing an authentic purpose helps to build a stronger\u003cbr\u003e brand that attracts followers and collaborators, rather than just customers and consumers.\u003cbr\u003e In a world that needs solutions, people increasingly look towards businesses and their brands\u003cbr\u003e to help solve society’s problems.\u003cbr\u003e In Australia’s first book on cause marketing, readers will discover:\u003cbr\u003e • Why doing good is good for business\u003cbr\u003e • The science behind cause marketing\u003cbr\u003e • Fourteen real-life examples of world-class cause marketing strategies from Pampers,\u003cbr\u003e Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more\u003cbr\u003e • A simple six-step methodology to develop and implement a powerful and authentic\u003cbr\u003e cause marketing approach for your brand.\u003c\/p\u003e","brand":"Sunday Lunch Pty Ltd","offers":[{"title":"Default Title","offer_id":47124774191344,"sku":"9780648087557","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780648087557_p0.jpg?v=1763605376","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780648087557","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}