{"product_id":"9780674042100","title":"Brain Arousal and Information Theory: Neural and Genetic Mechanisms","description":"In Brain Arousal and Information Theory, Donald Pfaff presents a daring perspective on the long-standing puzzle of what arousal is. Pfaff argues that, beneath our mental functions and emotional dispositions, a primitive neuronal system governs arousal. Employing the simple but powerful framework of information theory, Pfaff revolutionizes our understanding of arousal systems in the brain.","brand":"Harvard University Press","offers":[{"title":"Default Title","offer_id":47105404731632,"sku":"9780674042100","price":66.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780674042100_p0.jpg?v=1769857261","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780674042100","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}