{"product_id":"9780674042513","title":"The Science of Self-Control","description":"This book proposes a new science of self-control based on the principles of behavioral psychology and economics. Claiming that insight and self-knowledge are insufficient for controlling one's behavior, Howard Rachlin argues that the only way to achieve such control--and ultimately happiness--is through the development of harmonious patterns of behavior. Most personal problems with self-control arise because people have difficulty delaying immediate gratification for a better future reward. To avoid those problems, the author presents a strategy of \"soft commitment,\" consisting of the development of valuable patterns of behavior that bridge over individual temptations.","brand":"Harvard University Press","offers":[{"title":"Default Title","offer_id":47105387036912,"sku":"9780674042513","price":38.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780674042513","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}