{"product_id":"9780679746492","title":"What It Takes: The Way to the White House","description":"\u003cp\u003eAn American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordinary people acquire that mixture of ambition, stamina, and pure shamelessness that makes a true candidate? As he recounts the frenzied course of the 1988 presidential race — and scours the psyches of contenders from George Bush and Robert Dole to Michael Dukakis and Gary Hart — Pulitzer Prize-winning journalist Richard Ben Cramer comes up with the answers, in a book that is vast, exhaustively researched, exhilarating, and sometimes appalling in its revelations.\u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":47024813605104,"sku":"9780679746492","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780679746492_p0.jpg?v=1763608655","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780679746492","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}