{"product_id":"9780692011614","title":"An Unimaginable Journey: How Pepsi Beat the Odds in Romania","description":"\u003cp\u003eIn the 1990s, Romania was just beginning to experience a market economy. In \u003ci\u003eAn Unimaginable Journey\u003c\/i\u003e, Aviad Meitar explores how the highly unlikely business opportunity of setting up a Pepsi bottling operation in Romania came about. Meitar had virtually no knowledge of either the beverage industry or Romania, yet he recognized the value of bringing a first-class brand to a newly emerging market. Meitar's book is as illuminating as it is engaging. He explores the marketing successes of planting a huge Pepsi sign in the middle of Romania's university square, sponsoring a huge Michael Jackson concert, and building up new brands like 7-Up and Mountain Dew. This is an amazing story of a group of visionary entrepreneurs, who saw the Romanian business from inception through growth to the sale of the business to the second largest Pepsi bottler in the world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Aviad Meitar","offers":[{"title":"Default Title","offer_id":47027965657328,"sku":"9780692011614","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692011614_p0.jpg?v=1763609057","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692011614","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}