{"product_id":"9780692226858","title":"Digital Doesn't Matter: (and other advertising heresies)","description":"[540+ pages of insights from the world's leading \u003ci\u003eMad Men\u003c\/i\u003e]\u003cp\u003e\u003cb\u003e\u003cfont color=\"#7a1501\"\u003eApathetic. Numb. Overwhelmed.\u003cbr\u003e Those aren't consumers. They're ad professionals.\u003c\/font\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eRadical shifts in advertising have reached a critical point - sucking craft, quality, and satisfaction out of the business. It's now a Big Data numbers game ruled by instant response and measured in fractions of a percent. Are we doomed to mere assembly lines of offshore production and creative commoditization? Can well-established ad agency networks hang on or are they going to come crumbling down?\u003c\/p\u003e\u003cp\u003eOr... are we facing the dawn of the industry's most seismic renaissance? One that offers agencies and marketers a powerful new array of cost-effective structures and models to elevate the quality of both our work and our lives? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eDigital Doesn't Matter\u003c\/i\u003e calls upon over 130 of today's most esteemed Mad Men minds from all around the world to answer. Provocative. Brutally honest. At times, pure heresy. With a complex landscape shifting by the nanosecond, this compendium of insights captures the industry at a true crossroads like never before. For any marketing pro, it is a much-needed Survival Guide - a clear, sensible path to propel agencies and individuals forward, free from budget-slashing bean counters and social media gurus who devalue the craft.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLearn first-hand from the nimble veterans who have not only survived, but also thrived.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eContributors include Global CEOs, CMOs, Creative Directors, Strategists, Planners, and Executives from all roles in the world's most successful agencies and advertisers. Your guide and author, Josh Sklar, stands as a digital pioneer having spearheaded several of the most respected worldwide digital agencies, creating award-winning campaigns for leading brands such as: Singapore Airlines, Visa, Heineken, Pfizer, Coca-Cola, Nokia, Microsoft, Discovery Channel, ESPN, Cisco, General Motors, and more.\u003c\/p\u003e\u003cp\u003eHere are just a few of our interviewees:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGlobal Chairman \/ CEO, Y\u0026amp;R \u0026amp; the weekly ramble\u003c\/li\u003e\n\u003cli\u003eGlobal CEO, Organic\u003c\/li\u003e\n\u003cli\u003eGlobal CEO, VML\u003c\/li\u003e\n\u003cli\u003eManaging Director, VML Australia \u0026amp; Digital Buzz\u003c\/li\u003e\n\u003cli\u003eCo-Founder \/ Chairman \u0026amp; CEO, Razorfish \u0026amp; Dachis Group\u003c\/li\u003e\n\u003cli\u003eChief Creative Officer, SapientNitro NYC\u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, SapientNitro Asia Pacific\u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, R\/GA \u0026amp; Ad Aged\u003c\/li\u003e\n\u003cli\u003eDirector Business Transformation, R\/GA \u0026amp; Being Peter Kim\u003c\/li\u003e\n\u003cli\u003eChief Innovation Officer, Mullen \u0026amp; Creativity_Unbound\u003c\/li\u003e\n\u003cli\u003eHead of Digital, Dentsu\u003c\/li\u003e\n\u003cli\u003eCMO, Microsoft Asia Pacific\u003c\/li\u003e\n\u003cli\u003eJordan Brand Marketing Director, Nike\u003c\/li\u003e\n\u003cli\u003eGlobal VP Digital \u0026amp; Social Marketing \u0026amp; CRM, Nokia\u003c\/li\u003e\n\u003cli\u003eNorth American Consumer \u0026amp; SMB Exec Director, Dell\u003c\/li\u003e\n\u003cli\u003eHead of Digital, American Express Asia\u003c\/li\u003e\n\u003cli\u003eRegional Marketing Director, Samsung\u003c\/li\u003e\n\u003cli\u003eCEO, Omnicom Media Group Asia\u003c\/li\u003e\n\u003cli\u003eManaging Director of Ad Agency Relationships, Google\u003c\/li\u003e\n\u003cli\u003eSenior Vice President of Digital, Edelman \u0026amp; dave fleet\u003c\/li\u003e\n\u003cli\u003eRegional Creative Director, Ogilvy\u003c\/li\u003e\n\u003cli\u003eRegional Creative Director, Saatchi \u0026amp; Saatchi\u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, BBH NYC\u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, JWT\u003c\/li\u003e\n\u003cli\u003eChief Digital Officer \/ ECD, DDB \u0026amp; Tribal DDB\u003c\/li\u003e\n\u003cli\u003eExecutive Director, Art Directors Club \u0026amp; IHAVEANIDEA\u003c\/li\u003e\n\u003cli\u003eCEO, Hoffman | Lewis \u0026amp; The Ad Contrarian\u003c\/li\u003e\n\u003cli\u003eExecutive Creative Director, gyro \u0026amp; Gods of Advertising\u003c\/li\u003e\n\u003cli\u003eFounder \/ Columnist, Adrants \u0026amp; Playboy's The Smoking Jacket\u003c\/li\u003e\n\u003cli\u003eFounder, Adland.tv\u003c\/li\u003e\n\u003cli\u003eCEO, M\u0026amp;C Saatchi Asia\u003c\/li\u003e\n\u003cli\u003eCEO, Publicis Greater China\u003c\/li\u003e\n\u003cli\u003eCEO, BBDO Greater China\u003c\/li\u003e\n\u003cli\u003eDirector Creative Innovation, Saatchi \u0026amp; Saatchi NYC \u0026amp; Hyper Island\u003c\/li\u003e\n\u003cli\u003eBusiness Unit Head, Ogilvy Africa\u003c\/li\u003e\n\u003cli\u003eFounder, eYeka\u003c\/li\u003e\n\u003cli\u003eEVP Education, American Association of Advertising Agencies\u003c\/li\u003e\n\u003cli\u003eChief Technology Officer, the 4As\u003c\/li\u003e\n\u003cli\u003eSenior Research Fellow, USC Annenberg School for the Digital Future\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eand many more from WPP, Omnicom, Publicis, IPG, Dentsu, Havas, independents, collectives, individuals, influential industry bloggers, respected trade journalists and successfu\u003c\/p\u003e","brand":"Heresy Press, LLC","offers":[{"title":"Default Title","offer_id":50050505048304,"sku":"9780692226858","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692226858_p0.jpg?v=1784732450","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692226858","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}