{"product_id":"9780692268636","title":"The Art and Science of Da Vinci Sales: 7 Keys to Selling Like Leonardo","description":"Da Vinci Sales was specifically written for the AudioVisual industry but it is great for everyone in every industry.\u003cp\u003eThere are so many sales books out there and nearly as many books out there about Leonardo Da Vinci. Most of the books about Leonardo Da Vinci are about the Da Vinci code and not really about Da Vinci himself. There are a ton of books about debunking the Da Vinci code. From what I can tell not a single book out there is about Leonardo Da Vinci AND sales. This book is all about developing the attributes that made Leonardo the great Sales Guru that many may not recognize him as being.\u003c\/p\u003e\u003cp\u003eLeonardo Da Vinci was one of the key founders of technology sales (particularly AV.) He also transferred his love for art and science into the business of sales. He sold much of his own art and sold his consulting services. As chief architect, inventor, and product manager there is no question he was incredibly successful. He was also undeniably successful in applying his knowledge and skills in technology sales for the largest industry of the time - war. This book explores how you can apply the sales principles developed by one of the most brilliant and creative minds in history. \u003c\/p\u003e\u003cp\u003eRead this book to discover what it takes to blend art and science to provide unique sales solutions for your customers. \u003c\/p\u003e\u003cp\u003eCan you sell like Leo?\u003c\/p\u003e","brand":"grAVITation TECHnologies","offers":[{"title":"Default Title","offer_id":49807733129456,"sku":"9780692268636","price":20.75,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692268636","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}