{"product_id":"9780692291191","title":"The Blogging Playbook for Small Businesses: Strategies for Non-Bloggers to Grow Their Reach \u0026 Reputation","description":"SEO is dead, they say. The author agrees. That's why every business needs an effective blog to draw traffic, establish authority, market, and sell. Yet few companies are blogging effectively. This easy, myth-busting read is chock full of real-world blogging strategies for non-writers. If you have a thorough understanding of your industry and clients, you can make your company's reach and reputation exponential. Written by Digital Ecologist® Daniel DiGriz, this guide turbocharges your jump on your competition.","brand":"MadPipe","offers":[{"title":"Default Title","offer_id":49782249029872,"sku":"9780692291191","price":8.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692291191","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}