{"product_id":"9780692291719","title":"7 Pillars of Digital Marketing for Insurance Agencies: The Blueprint for Promoting Your Agency Online and Dominating Your Market","description":"Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? \u003cb\u003eThe 7 Pillars of Digital Marketing for Insurance Agencies\u003c\/b\u003e is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers.\u003cp\u003e\u003cb\u003eThe 7 Pillars of Digital Marketing for Insurance Agencies\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWebsite\u003c\/li\u003e\n\u003cli\u003eContent\u003c\/li\u003e\n\u003cli\u003eEmail\u003c\/li\u003e\n\u003cli\u003eOnline Ads\u003c\/li\u003e\n\u003cli\u003eVideo\u003c\/li\u003e\n\u003cli\u003eSocial Media\u003c\/li\u003e\n\u003cli\u003eReviews \/ Testimonials\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThese are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and\/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! \u003c\/p\u003e\u003cp\u003eWhile the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach.\u003c\/p\u003e\u003cp\u003eWhen reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOn Page Search Engine Optimization\u003c\/li\u003e\n\u003cli\u003eTitle Tags\u003c\/li\u003e\n\u003cli\u003eMeta Descriptions\u003c\/li\u003e\n\u003cli\u003eHeading Tags\u003c\/li\u003e\n\u003cli\u003eInternal Links\u003c\/li\u003e\n\u003cli\u003eExternal Links\u003c\/li\u003e\n\u003cli\u003eBroken Links\u003c\/li\u003e\n\u003cli\u003eImage Alt Tags\u003c\/li\u003e\n\u003cli\u003eKeywords\u003c\/li\u003e\n\u003cli\u003eThe Importance of Mobile Optimization\u003c\/li\u003e\n\u003cli\u003eCreating Content\u003c\/li\u003e\n\u003cli\u003eCalls to Action\u003c\/li\u003e\n\u003cli\u003eLead Magnets\u003c\/li\u003e\n\u003cli\u003eDuplicate Content Problems\u003c\/li\u003e\n\u003cli\u003eCreating Email Campaigns\u003c\/li\u003e\n\u003cli\u003eManaging Your Email List\u003c\/li\u003e\n\u003cli\u003eThe Five Phases of Email Marketing\u003c\/li\u003e\n\u003cli\u003eWhy and How to Use Online Ads\u003c\/li\u003e\n\u003cli\u003eVideo Creation Tools\u003c\/li\u003e\n\u003cli\u003eVideo Platforms\u003c\/li\u003e\n\u003cli\u003eand a lot more...\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eBONUSES\u003c\/b\u003e\u003cbr\u003eEvery chapter closes with free resources to download and use that will support you in your online marketing efforts.\u003c\/p\u003e","brand":"Musselwhite Consulting","offers":[{"title":"Default Title","offer_id":50056767635696,"sku":"9780692291719","price":5.97,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692291719_p0.jpg?v=1784732081","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692291719","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}