{"product_id":"9780692374689","title":"Startup Assembly Manual: Building a Business from the Customer Up","description":"\u003cb\u003eYou CAN do it! You CAN succeed! It isn't impossible. It takes Ambition, Commitment, a Product that people will buy...and a Plan.\u003c\/b\u003e\u003cp\u003eIf you bring the first two, this book will help you with the last two. You'll learn how to design and build a product around what people will pay for, whether the product is you (service or consulting), or a physical device, or software, or whatever. \u003c\/p\u003e\u003cp\u003eSome degree of ambition and commitment are in your nature, but confidence lets you build them to exceptional levels. Confidence gives you the strength to believe in yourself and execute a plan. When you're starting a business, confidence comes from knowing that your product will find a market. Everything else builds from there.\u003c\/p\u003e\u003cp\u003eThat's what this book is all about-building a product that people will buy and a developing plan to build a business around it.\u003c\/p\u003e","brand":"Timothy Freriks","offers":[{"title":"Default Title","offer_id":47009882636528,"sku":"9780692374689","price":11.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692374689_p0.jpg?v=1763612546","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692374689","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}