{"product_id":"9780692389478","title":"Marketing Words of Wisdom","description":"Ideal for marketing professionals, non-marketers, business executives, and entrepreneurs, \u003cb\u003eMarketing Words of Wisdom\u003c\/b\u003e provides guidance, tips and directions on the key marketing areas impacting future business success. \u003cp\u003eOver the years, marketing consultant and brand strategist Steven Howard has jotted notes to himself on marketing concepts, ideas, philosophies, and pithy tips that he could share with clients or use in his writing.\u003c\/p\u003e\u003cp\u003eThese notes have been compiled into \u003cb\u003eMarketing Words of Wisdom\u003c\/b\u003e and cover four key topic areas:\u003c\/p\u003e\u003cp\u003eCustomer Retention\u003c\/p\u003e\u003cp\u003eCorporate Image and Branding\u003c\/p\u003e\u003cp\u003eMarketing\u003c\/p\u003e\u003cp\u003eMarketing As A Business Driver\u003c\/p\u003e\u003cp\u003eWritten for today's marketing professionals, non-marketers, business executives, and entrepreneurs, \u003cb\u003eMarketing Words of Wisdom\u003c\/b\u003e provides a range of guidance, tips, and directions on the key marketing areas driving future business success. \u003c\/p\u003e\u003cp\u003eEqually as important, Marketing Words of Wisdom will help readers formulate their own thoughts and ideas on what successful marketing means for their organizations.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSteven Howard\u003c\/b\u003e is a leading marketing strategist, positioning specialist, consultant, and author whose 35-year marketing and sales career has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.\u003cbr\u003eFounder of Howard Marketing Services, he consults on a regular basis to companies in the financial services, education, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields.\u003c\/p\u003e","brand":"Caliente Press","offers":[{"title":"Default Title","offer_id":49815757390064,"sku":"9780692389478","price":5.88,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692389478","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}