{"product_id":"9780692430569","title":"Brand Rituals: How Successful Brands Bond With Customers For Life","description":"In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.","brand":"Spyglass Publishing Group","offers":[{"title":"Default Title","offer_id":47175602667760,"sku":"9780692430569","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692430569_p0.jpg?v=1763613462","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692430569","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}