{"product_id":"9780692465127","title":"The Smart Startup: How To Crush It Without Falling Into The Venture Capital Trap","description":"More people are starting tech companies today than ever before. Tech Incubators are popping up all across the country, and shared office space is available everywhere.\u003cp\u003eWhen people think about building a startup, they immediately jump on the seemingly tried and true path...find a co-founder, get into an incubator, start pitching venture capitalists on your business plan, then crush it!\u003c\/p\u003e\u003cp\u003eBut there's another way...a \u003cem\u003ebetter\u003c\/em\u003e way...a \u003cem\u003esmarter\u003c\/em\u003e way....the Smart Startup way.\u003c\/p\u003e\u003cp\u003eIn the Smart Startup, veteran serial entrepreneur John Elder describes his tried and true method for building startups without the need of a co-founder, an incubator, or venture capital money.\u003c\/p\u003e\u003cp\u003eJohn first started building Smart Startups in the mid 90's when he created one of the Internets earliest advertising exchanges and sold it to a publicly traded company at the height of the first dot-com boom. After that he built a b2b biotech company and sold it to a group of investment bankers before developing one of the earliest desktop SEO software titles used by over three million people.\u003c\/p\u003e\u003cp\u003eIf you've ever dreamed of starting your own online business, this is the book for you.\u003c\/p\u003e","brand":"StartupFool.com","offers":[{"title":"Default Title","offer_id":49769482027248,"sku":"9780692465127","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692465127_p0.jpg?v=1779911791","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692465127","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}