{"product_id":"9780692472392","title":"Marketing to the Millennial Woman","description":"\u003cp\u003eYes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ann A Fishman Generational Targeted Marketing LLC","offers":[{"title":"Default Title","offer_id":47014457540848,"sku":"9780692472392","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692472392_p0.jpg?v=1763614367","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692472392","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}