{"product_id":"9780692520178","title":"Popping Your Marketing Cherry: A Book on How to Get Your Budding Business to Go All the Way (In Five Easy Steps)","description":"You'd think that, after reading hundreds of marketing books, you would have that \"I'm ready to tackle the world\" feeling of total and utter know-how. But what I've found is that the problem with the ideas in those books is just that-ideas-because what businesses actually need are proven strategies for getting people to contact your business and sign on the dotted line. Which is why I wrote this book: to give you, the budding business owner, a clear, step-by-step plan that actually gets results.","brand":"Alicia Williams","offers":[{"title":"Default Title","offer_id":49893627035888,"sku":"9780692520178","price":12.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692520178","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}