{"product_id":"9780692629345","title":"PROFITographers: Creating a Successful Photography Business","description":"Opening a photography business requires more than a digital camera and a great eye for photography. To compete with the thousands of professional photographers flooding the market, photographers need to know essential business basics. Statistics show that most small businesses fail within two years, and a lack of business knowledge is a problem that contributes to business failure. Whether you are preparing to start a photography business or you have recently started a business that is struggling, PROFITographers: Creating a Successful Photography Business, will teach you the business basics you need to know to achieve success.\u003cp\u003eThis book is not about teaching the basics of photography - it will teach photographers the basics of running a successful business, offering step-by-step instructions that can be followed to start earning an income from a photography business. PROFITographers is a helpful guide that can help photographers navigate through the difficult parts of starting a business, such as pricing, contracts, marketing, and in-person sales.\u003c\/p\u003e\u003cp\u003eThis book offers a comprehensive guide to starting a photography business. This book will teach photographers:\u003c\/p\u003e\u003cp\u003eHow to set goals for your photography business\u003c\/p\u003e\u003cp\u003eHow to create a plan of action to accomplish your business goals\u003c\/p\u003e\u003cp\u003eTips for figuring out the net amount of money you need to make\u003c\/p\u003e\u003cp\u003eHow to calculate your cost of doing business\u003c\/p\u003e\u003cp\u003eWhat every photographer's \"perfect day\" should include\u003c\/p\u003e\u003cp\u003eImportant photography business mistakes to avoid\u003c\/p\u003e\u003cp\u003eEssential legal and liability issues to consider when starting a photography business\u003c\/p\u003e\u003cp\u003eHow to set service and product prices for your photography business\u003c\/p\u003e\u003cp\u003eTips for presenting photos to clients\u003c\/p\u003e\u003cp\u003eThe benefits of photography in-person sales\u003c\/p\u003e\u003cp\u003eDos and Don'ts of closing a sale\u003c\/p\u003e\u003cp\u003eHow to handle client objections effectively\u003c\/p\u003e\u003cp\u003eHow to ask for a sale\u003c\/p\u003e\u003cp\u003eTips for recognizing and using body language when making a sales presentation\u003c\/p\u003e\u003cp\u003eHow to identify your ideal client\u003c\/p\u003e\u003cp\u003eThe basics of branding\u003c\/p\u003e\u003cp\u003eMarketing\/Sales 101\u003c\/p\u003e\u003cp\u003eTips for creating effective marketing materials\u003c\/p\u003e\u003cp\u003eOffline and online marketing techniques\u003c\/p\u003e\u003cp\u003eAnd so much more...\u003c\/p\u003e\u003cp\u003eWith a copy of PROFITographers, photographers will learn essential, proven business techniques that can be used to create and grow a successful photography business. Written by the successful photography team, Paul Pruitt and Melissa Escaro, this book teaches photographers business basics that they have learned in their decades of business and photography experience.\u003c\/p\u003e","brand":"PROFITographers Publishing","offers":[{"title":"Default Title","offer_id":50088496333040,"sku":"9780692629345","price":14.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692629345","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}