{"product_id":"9780692650233","title":"The Professional Referral Solution: Residential Real Estate Through Networking, an Alternative to Cold Calls","description":"This book is intended for real estate team leaders as well as agents who are looking to expand their business and searching for a systematic approach to generating somewhat automatic and consistent sales-not leads, but listings!\u003cp\u003eLead generation is not a one-size-fits-all approach. Cold calling and door knocking are proven methods but also result in high agent turnover, continuous recruiting, typically a low sales volume per team member, and face it...most agents hate it. Discover an alternative in the form of building a professional referral network. Why knock on 25 doors looking for a client when you could knock on 1 door and receive 25 referrals?\u003c\/p\u003e","brand":"90-Minute Books","offers":[{"title":"Default Title","offer_id":47625773416688,"sku":"9780692650233","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692650233_p0.jpg?v=1763610916","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692650233","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}