{"product_id":"9780692662441","title":"Bootstrap Branding: An Entrepreneur's Guide to Building a Brand With Limited Finances","description":"Are you confused about branding? Do you know what it is? Do you know why you need it? Do you know how it can help your business? In Bootstrap Branding: An Entreprenuer's Guide to Building a Brand With Limited Finances, brand guru and educator Dr. Vickie VanHurley shares the definition of a brand, how branding is the key to business success, and how to brand on a bootstrap budget.\u003cbr\u003eAn award winning brand designer, educator, and entrepreneur, Dr. Vickie VanHurley shares how to brand your start-up or small business like a Fortune 500 company with $200 or less! Through practical tips and worksheets she shows you how to build a brand that stands out among the competition. In these pages you will discover:\u003cbr\u003e• How branding is the key to a successful business\u003cbr\u003e• How to develop your brand from the start\u003cbr\u003e• How to develop your branding plan\u003cbr\u003e• How to develop great branding on a small budget\u003cbr\u003e• How brand your business consistently\u003cp\u003eIf you're ready to brand your business like a Fortune 500 company from the start then this workbook is for you!\u003c\/p\u003e","brand":"Vickie L. VanHurley, Ph.D.","offers":[{"title":"Default Title","offer_id":49950413422832,"sku":"9780692662441","price":16.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692662441","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}