{"product_id":"9780692666692","title":"IMC Case Book: Cases in Integrated Marketing Communications","description":"More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. \u003cp\u003eThe cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. \u003c\/p\u003e\u003cp\u003eThis book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. \u003c\/p\u003e\u003cp\u003eThe cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.\u003c\/p\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47009887977712,"sku":"9780692666692","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692666692_p0.jpg?v=1763616408","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692666692","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}