{"product_id":"9780692725726","title":"The United States of Trump: The Independent Guide to the Donald Trump Phenomenon and the General Election","description":"\u003cp\u003eNever before has America's presidential race so captivated the world's attention. Across the globe, media coverage of Donald Trump, his antics, his opinions-and his victories-are making headlines. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut how did he get this far? Why does he continue to win support? More importantly, could he actually win? What would the fate of America be with \"The Donald\" at the helm?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe United States of Trump\u003c\/i\u003e, author Bernhard Klee draws on his political insights and combines them with his business and marketing expertise to examine this ongoing phenomenon. Explaining the what and the why, Klee shows how it all makes perfect sense, demonstrating the effectiveness of Trump's marketing strategy and the ways it satisfies Americans' insatiable appetite for his kind of sensationalism.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIs Trump's approach-running government like a business-exactly what the nation needs? Maybe. As scandalous as the media has portrayed it, his campaign may actually be the most genuine, reflecting what the American people want and need.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKlee compares the opposition to Trump to that which followed Ronald Reagan in 1980. If naysayers were wrong before, might they be again?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Bernhard Klee","offers":[{"title":"Default Title","offer_id":49784885838064,"sku":"9780692725726","price":14.9,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692725726","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}