{"product_id":"9780692778456","title":"Build A Profitable Business: 10 steps you can take to build a profitable business","description":"50% of businesses fail in America, but many of these failures could have been prevented. Build A Profitable Business was written by Derick Thompson to inspire entrepreneurs to discover the intersection between their passions and a customer need. Educate entrepreneurs to use value proposition marketing and sales to discover what product their customers want and a beachhead market. Equip entrepreneurs with a 10 step process to build a profitable business.","brand":"StartupRunner","offers":[{"title":"Default Title","offer_id":49807740535024,"sku":"9780692778456","price":9.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692778456","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}