{"product_id":"9780692803837","title":"The Future-Proof Marketing Playbook","description":"\u003cp\u003eThe very first banner ad was run on October 27th, 1994. That means, as of this book’s publication, digital advertising is 22 years old.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd like most 22 year olds, it’s time for it to get its act together.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this book, we don’t talk about short-term results, we talk about building a durable framework that can sustain whatever the future throws at it. We don’t want to win games, we want to win championships, and champions don’t:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBlame losses on the refs (or on Google)\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eWhine about changes to the rulebook (or to their competitive marketplace)\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e \u003cli\u003eRun the same play on every down (or with every ad buy)\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book outlines the habits of the world’s best marketers—the strategists who are prepared for whatever the future holds—and teaches you how you can join their ranks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNow, let’s play ball.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Tim Hickle","offers":[{"title":"Default Title","offer_id":49813505245424,"sku":"9780692803837","price":16.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692803837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}