{"product_id":"9780692843970","title":"Brand Your Own Business: A Step-by-Step Guide to Being Known, Liked, and Trusted in the Age of Rapid Distraction","description":"Small business branding questions? You're not alone!\u003cp\u003eThere are nearly eight million family businesses in the U.S. and Canada and nearly that many marketing options to choose from. \u003c\/p\u003e\u003cp\u003eGood companies don't know which direction to turn. \u003c\/p\u003e\u003cp\u003eGood people are drowning in noise, choice, and the droning voice of self-appointed thought leaders on every virtual street corner.\u003c\/p\u003e\u003cp\u003eWhen you BYOB:\u003c\/p\u003e\u003cp\u003e• You will know how to translate your deepest values into daily actions.\u003c\/p\u003e\u003cp\u003e• You will know how to get your team on the same page with the same purpose... YOUR purpose.\u003c\/p\u003e\u003cp\u003e• You will know how to consistently deliver a more delightful experience than you promise.\u003c\/p\u003e\u003cp\u003e• You will know how to tell the right, true story about your business, so that people know, like, and trust you.\u003c\/p\u003e\u003cp\u003eCreate a marketing plan from the inside out in an intuitive, step-by-step way that will make sense and feel good to you and your team. You'll have a strong foundation to weather any storm, because you'll always be able to Brand Your Own Business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Table 49 Press","offers":[{"title":"Default Title","offer_id":50091459608816,"sku":"9780692843970","price":10.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692843970","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}