{"product_id":"9780692892961","title":"The Mobile Native's Guide to Marketing","description":"\u003cb\u003eMobile is a revolution, the marker of a new era for a new type of consumer: the \u003ci\u003eMobile Native.\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003ci\u003eMobile Natives\u003c\/i\u003e crave engagement, entertainment and instant gratification, but with over 2 million apps listed in each app store, app marketers jostling for a top ranking must become ever more sophisticated and data-driven to get their attention.\u003c\/p\u003e\u003cp\u003eThis book offers a 360° vision of mobile marketing, illustrated with concrete examples, testimonials, and case studies. It outlines the stakes, proposes a methodology for engaging \u003ci\u003eMobile Natives\u003c\/i\u003e, and provides clear strategies to monetize mobile apps.\u003c\/p\u003e","brand":"AkilaOne","offers":[{"title":"Default Title","offer_id":49950419222768,"sku":"9780692892961","price":24.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692892961","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}