{"product_id":"9780692906378","title":"The Profit Blueprint for Real Estate Brokers: How to build your budget, earn a return on your investment, and build equity in your company...without any stress or guessing.","description":"\u003cp\u003eWhen it comes to budgeting, I often find that real estate brokerage owners and managers aren’t always taught how to earn a profit nor how to set up their budget. They’re not even sure of the return on investment they should expect or how to allocate their expenses.\u003c\/p\u003e\u003cp\u003eBig questions nag them like:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eHow much should I spend on rent?\u003c\/li\u003e  \u003cli\u003eHow much should go to staff?\u003c\/li\u003e  \u003cli\u003eWhat about my marketing investment?\u003c\/li\u003e  \u003cli\u003eHow much of the commissions can I expect to retain?\u003c\/li\u003e  \u003cli\u003eWhat kind of return should I aim for?\u003c\/li\u003e  \u003cli\u003eFrankly, where do I even start?\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eI faced these same questions when I opened my own brokerage company. While designing my company and preparing for launch, these questions literally kept me up at night. My personality wouldn’t allow me to ever just “wing it.” Making it up as I go along has never worked out for me.\u003c\/p\u003e \u003cp\u003eFormulas, on the other hand, work out great. I am really good at following a recipe.\u003c\/p\u003e \u003cp\u003eMy problem was I had no formula to follow. So I decided to create one. As I set about to create the recipe for my budget I had a few big things going for me:\u003c\/p\u003e  \u003col\u003e  \u003cli\u003eWhile I had never owned my own company, I had run other successful, profitable companies in the past.\u003c\/li\u003e  \u003cli\u003eI had access to research on our industry and what makes companies profitable. Most of this research came from Steve Murrayu of Real Trends.\u003c\/li\u003e  \u003cli\u003eI had an insider's view of the most successful and profitable companies in our industry through my membership in various CEO groups.\u003c\/li\u003e \u003c\/ol\u003e  \u003cp\u003eI was determined to learn the rules from leaders of successful and profitable companies. Why not just do what they do? Why not just generate revenue like they do, allocate expenses like they do, so I earn the returns they do? And why not try to do it even better?\u003c\/p\u003e \u003cp\u003eThe result was The Profit Blueprint. It gave me the formula to follow. The payoff was enormous. Namely, I could sleep at night!  I was now clear about what to do. I became so excited about this formula that I told some other people about it and the next thing you know, others wanted it too. Now, I want to share it with you.\u003c\/p\u003e \u003cp\u003eWhat seems to work about this blueprint is that it will work regardless of the market and regardless of company size. So, maybe you have just a handful of brokers in your company or maybe you have 200. Maybe you are in a big city or maybe you are in a small town. In either case, The Profit Blueprint will work.\u003c\/p\u003e","brand":"Eric Thompson","offers":[{"title":"Default Title","offer_id":47172352966896,"sku":"9780692906378","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692906378_p0.jpg?v=1763618046","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692906378","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}