{"product_id":"9780692911396","title":"The Rebel Negotiator's Guide to Buying a Car: Expert Advice From a Professional Negotiator","description":"\u003cp\u003eLooking for a new car? Feeling anxious about the negotiation process? Never fear, the Rebel Negotiator is here.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs the great boxer Mike Tyson has said, \"Everyone has a plan until they get punched in the mouth.\" How you react to that punch as a new car buyer is the difference between success and total failure once you enter the dealership. The average American will purchase nine new cars in a lifetime, according to IHS Automotive, an automotive research firm. No matter how many cars you buy, each purchase is probably stressful and anxiety-laden. It's been said that the average person would choose a root canal over negotiating with a car salesperson. And most people would rather buy a car online - if they could.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEven though the Internet arms you with plenty of data, it's useless if you fail to exploit it during negotiations. This book gives you a negotiation framework and a level of discipline that will train you to slip or duck that initial sales punch and, instead, land a counterpunch smack in the car salesperson's face. Let the stress subside and fear not - the Rebel Negotiator is here to guide you through each step of buying that car.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Grant Lange","offers":[{"title":"Default Title","offer_id":47027730809072,"sku":"9780692911396","price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692911396_p0.jpg?v=1763618470","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692911396","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}