{"product_id":"9780692914380","title":"23 Shockingly Simple Sales Ideas: For Sellers, Start-ups, and Small Businesses Make Money, Boost Motivation, Improve Sales Training, and Make Sales Easy and Fun Again","description":"\u003cp\u003eEvery week, Chris Lytle, best-selling author of \u003ci\u003eThe Accidental Salesperson \u003c\/i\u003eand \u003ci\u003eThe Accidental Sales Manager\u003c\/i\u003e, records succinct, powerful sales ideas for his popular website, \u003ci\u003eInstant\u003c\/i\u003e \u003ci\u003eSales\u003c\/i\u003e \u003ci\u003eTraining\u003c\/i\u003e. These effective, easily implemented ideas form the basis for \u003ci\u003e23 Shockingly Simple Sales Ideas\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy shocking? Because once you read Lytle's tips you realize they're not only what you need to up your sales game-they're also so simple you won't believe you didn't think of them yourself. It takes a special kind of genius to see the simplest solutions, and Lytle possesses that elusive talent. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the best advice you'll ever get as a salesperson, all in small, bite-sized nuggets of information you'll absorb with ease. With Lytle as your guide, you'll discover how to\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ebuild instant rapport with prospects;\u003c\/li\u003e\n\u003cli\u003ewrite effective, actionable e-mails;\u003c\/li\u003e\n\u003cli\u003eopen your presentations with \"the phrase that pays\";\u003c\/li\u003e\n\u003cli\u003ewin back lost customers;\u003c\/li\u003e\n\u003cli\u003espot the difference between real prospects and information seekers; \u003c\/li\u003e\n\u003cli\u003eand much more!\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eMost salespeople don't choose sales as a career-they stumble into the field accidently, without any formal training. With Lytle's help, you'll gain access to the skills you need to succeed, time and time again.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Instant Sales Training","offers":[{"title":"Default Title","offer_id":49784898519280,"sku":"9780692914380","price":7.97,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692914380","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}