{"product_id":"9780692918234","title":"It's All In Your Head","description":"\u003cp\u003e\u003cb\u003eIT'S ALL IN YOUR HEAD \u003c\/b\u003eis the true story of what makes up your mind. It's the interactive, easy-to-read, stupendously sourced,\u003cbr\u003euser's guide to your brain. This immersive book tackles the questions that keep you up at night: \u003ci\u003eIs your smartphone wrecking your memory? Are believers' and atheists' brains different? Who's smarter: your baby or your dog? Hwo is yuor biarn albe to raed tihs crzay quseotin?\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eNeil deGrasse Tyson calls the human brain the most complicated object we know, and there's way too much information,\u003cbr\u003emystery, and discovery to cover in just a book. That's why \u003ci\u003eIt's All In Your\u003cbr\u003eHead \u003c\/i\u003eis the centerpiece of a fun, illuminating franchise spanning across digital, experiential, broadcast and more-all devoted to the awesomeness of your brain.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKEITH BLANCHARD \u003c\/b\u003eis the author of two novels and has contributed in various capacities to a wide range of publishing and production enterprises, from \u003ci\u003eThe Week \u003c\/i\u003eto \u003ci\u003eCosmopolitan,\u003cbr\u003eRolling Stone \u003c\/i\u003eto \u003ci\u003eThe Drew Carey Show\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003cbr\u003e\u003c\/i\u003eto Yourtango.com. Most recently the chief digital officer of the World\u003cbr\u003eScience Festival, Keith was the longtime editor-in-chief and creative director of \u003ci\u003eMaxim\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWICKED COW STUDIOS\u003c\/b\u003e\u003cbr\u003eis a new content studio that starts first with book publishing while securing dynamic, world-class partnerships around its book content simultaneously. Wicked\u003cbr\u003eCow is also Derek Jeter's co-founder and co-publisher in Jeter Publishing, their content studio that includes a joint venture partnership with publishing giant\u003cbr\u003eSimon \u0026amp; Schuster. Previously Wicked Cow managed beloved pop culture brands including Wiffle\u003csup\u003e®\u003c\/sup\u003e, The Roberto Clemente Estate, Big League Chew,\u003cbr\u003eand the Notorious B.I.G. Estate. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wicked Cow Studios LLC","offers":[{"title":"Default Title","offer_id":47028339245296,"sku":"9780692918234","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692918234_p0.jpg?v=1763615909","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692918234","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}