{"product_id":"9780692982587","title":"Adapt or Die: How to Survive in the New Era of Digital Brand Engagement","description":"Adapt or Die is a survival guide for the modern marketer. If you run marketing and branding for a service or product-based company, this will equip you with the adaptation tools to run faster than your competition and succeed in the new era of digital brand engagement. It's all here in a simple and informative book, that lays out seven easy-to-follow principles that will guarantee your success in today's product and service parodied marketplace.","brand":"L7 Creative Publishing","offers":[{"title":"Default Title","offer_id":49849314279664,"sku":"9780692982587","price":11.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692982587","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}