{"product_id":"9780692996652","title":"WireGrassroots Marketing","description":"Grassroots marketing, often called guerilla marketing, is defined as marketing from the ground up-starting with small groups who expand your marketing message to larger groups. It is often unconventional, nontraditional and lower cost than more common methods of marketing. WireGrassroots Marketing is a compilation of some of the best grassroots marketing being done in the Wiregrass region of Southeast Alabama, with explanations of the grassroots marketing principals being used.","brand":"Marcie Harris Nye","offers":[{"title":"Default Title","offer_id":50014521327856,"sku":"9780692996652","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780692996652_p0.jpg?v=1784240967","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780692996652","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}