{"product_id":"9780698138230","title":"The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy (A Penguin Special fromPortfolio)","description":"\u003cb\u003eThe bestselling author of \u003ci\u003eThe Loyalty Leap\u003c\/i\u003e applies the principles of customer intimacy to a business-to-business context.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSince the publication of \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eThe Loyalty Leap\u003c\/i\u003e, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?”\u003cbr\u003e\u003cbr\u003eWhile the principles outlined in \u003ci\u003eThe Loyalty Leap\u003c\/i\u003e hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently.\u003cbr\u003e\u003cbr\u003eDrawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take \u003ci\u003eThe Loyalty Leap.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Loyalty Leap for B2B\u003c\/i\u003e is a practical guide that will help you cultivate loyalty among your business customers.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47126398173424,"sku":"9780698138230","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780698138230_p0.jpg?v=1763616842","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780698138230","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}