{"product_id":"9780698143388","title":"Big Bang Disruption: Strategy in the Age of Devastating Innovation","description":"\u003cb\u003eIt used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better\u003ci\u003e and \u003c\/i\u003echeaper. How can executives protect themselves and harness the power of Big Bang Disruption?\u003c\/b\u003e\u003cp\u003e\u003cbr\u003eJust a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eConsumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThose days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eToday, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eWorse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eBased on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, \u003ci\u003eBig Bang Disruption \u003c\/i\u003ewill arm you with strategies and insights to thrive in this brave new world.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47176979579120,"sku":"9780698143388","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780698143388_p0.jpg?v=1763619203","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780698143388","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}