{"product_id":"9780698165090","title":"Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special fromPortfolio)","description":"\u003cb\u003eYoutility fundamentally changes how accountants and accounting firms think about marketing and their business.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.\u003cbr\u003e\u003cbr\u003eThe difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.\u003cbr\u003e\u003cbr\u003eMeticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.\u003cbr\u003e\u003cbr\u003eBased on the \u003ci\u003eNew York Times\u003c\/i\u003e best seller \u003ci\u003eYoutility\u003c\/i\u003e, this is the playbook for modern marketing effectiveness in the accounting industry.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47125289631984,"sku":"9780698165090","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780698165090_p0.jpg?v=1763617572","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780698165090","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}