{"product_id":"9780698407039","title":"A Brief History of Vice: How Bad Behavior Built Civilization","description":"V svoey rabote avtor vpervye analiziruet kommunikatsionnyy menedzhment ( KM) Shvetsii, a takzhe sredstva i tekhnologii KM, primenyaemye na osnovnykh napravleniyakh vneshney i vnutrenney politiki Shvetsii v nachale XXI veka. Monografiya prednaznachena dlya spetsialistov po kommunikatsionnomu menedzhmentu, politicheskim kommunikatsiyam, svyazyam s obshchestvennost'yu, politologov, istorikov. Shvetsiya v XXI veke pozitsioniruet sebya, kak lider v oblasti informatsionnykh tekhnologiy. Pravitel'stvo i parlament Shvetsii, stavyat pered soboy zadachi po sozdaniyu pervoy strany informatsionnogo obshchestva dlya vsekh, chto pozvolyaet uvelichit' konkurentosposobnost' strany na mirovom rynke. Shvetsiya vybrala kurs aktivnoy vneshney politiki, stremyas' k rasshireniyu svoego vliyaniya v mire. Dlya uspeshnogo dostizheniya svoikh vneshnepoliticheskikh tseley gosudarstvo ispol'zuet opredelennye rychagi vozdeystviya, v tom chisle i instrumentariy kommunikatsionnogo menedzhmenta. Takie tekhnologii kommunikatsionnogo menedzhmenta, kak: reputatsionnyy menedzhment, obshchestvennaya diplomatiya, mezhkul'turnye kommunikatsii byli uspeshno ispol'zovany dlya nalazhivaniya mezhdunarodnykh otnosheniy.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47117334741232,"sku":"9780698407039","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780698407039_p0.jpg?v=1763620975","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780698407039","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}