{"product_id":"9780711237674","title":"The Modern MAMIL (Middle-aged Man in Lycra): A Cyclist's Journal","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003e\"Every weekend, across the nation's rolling countryside, watch out for the Mamils: middle-aged men in lycra\" - BBC News\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"Mamils make Oxford English Dictionary debut\" - Telegraph\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003e\"Oh the shame of being married to a MAMIL\" - Daily Mail\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThere is a new breed emerging.\u003c\/p\u003e\u003cp\u003eThey hunt in packs, dressed in unforgiving lycra.\u003c\/p\u003e\u003cp\u003eTheir natural habitat is the local espresso bar, where they obsess about power-to-weight ratios and worship the latest high-tech road bikes.\u003c\/p\u003e\u003cp\u003eDesperate to shave a few milligrams for speed, they will spend thousands on anything made out of carbon – conveniently forgetting about their own waistlines.\u003c\/p\u003e\u003cp\u003eAt night they dream they are Bradley Wiggins or Alberto Contador.\u003c\/p\u003e\u003cp\u003eThey are the Mamils. And they are taking over the world.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Modern MAMIL - a cyclist's Notebook \u003c\/i\u003e\u003c\/b\u003ecan be used as a training log, a place to record race dates, targets and route notes.\u003c\/p\u003e","brand":"Lincoln, Frances Limited","offers":[{"title":"Default Title","offer_id":47015088226544,"sku":"9780711237674","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780711237674_p0.jpg?v=1763620140","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780711237674","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}