{"product_id":"9780713675429","title":"Delighting Your Customers","description":"\u003cp\u003eThe \u003ci\u003eBusiness on a Shoestring\u003c\/i\u003e series helps small business owners \u003cb\u003egrow their business imaginatively, effectively and without spending a fortune\u003c\/b\u003e. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is \u003cb\u003epacked with ideas that really work, real-life examples, step-by-step advice\u003c\/b\u003e and sources of \u003cb\u003efurther information\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003eYour relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies. This book offers invaluable advice on: \u003cb\u003eUnderstanding your customers; Asking for feedback... and learning from it; Creating a customer service strategy; Hiring the right people; Setting up and implementing complaint processes; Adding a personal touch; Being creative...But making sure you can deliver; Learning from your competitors.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e'brimming with customer with customer service delights, covering everything from understanding your customers' expectations to handling their complaints.' \u003ci\u003eManagement Today\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47007555518704,"sku":"9780713675429","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780713675429_p0.jpg?v=1763623292","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780713675429","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}