{"product_id":"9780713675443","title":"Creativity and Innovation: Breaking new ground...without breaking the bank","description":"\u003cp\u003eThe Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.\u003cbr\u003eAimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.\u003c\/p\u003e\u003cp\u003eGiven a little encouragement, we can all be creative, which is good news for all small business owners. You don't need to engage expensive consultants to help you come up with great ideas, and this book shows you how. \u003c\/p\u003e\u003cp\u003eFull of practical advice that will help readers tap into their creative side and reach their business goals at the same time, this book will help you understand what creativity is, get to grips with the creative process and come up with ideas that will have a real impact on your bottom line.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47007555584240,"sku":"9780713675443","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780713675443_p0.jpg?v=1763617305","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780713675443","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}