{"product_id":"9780713675450","title":"Making an Impact Online","description":"\u003cp\u003eThe \u003ci\u003eBusiness on a Shoestring\u003c\/i\u003e series helps small business owners grow \u003cb\u003etheir business imaginatively, effectively and without spending a fortune\u003c\/b\u003e. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is \u003cb\u003epacked with ideas that really work, real-life examples, step-by-step advice and sources of further information\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003eHaving \u003cb\u003ean\u003c\/b\u003e \u003cb\u003eonline presence is essential for most businesses \u003c\/b\u003ethese days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!\u003c\/p\u003e\u003cp\u003eThis book shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings\/optimisation; Taking advantage of free (and safe!)\u003c\/p\u003e\u003cp\u003esoftware and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting\u003c\/p\u003e\u003cp\u003e'a great little package' \u003ci\u003eThe Bookseller\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"A\u0026C Black Publishers, Ltd.","offers":[{"title":"Default Title","offer_id":47028512194800,"sku":"9780713675450","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780713675450_p0.jpg?v=1763620689","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780713675450","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}